The Sistahs in Business Expo (SIBEXPO) is the country’s only multi-city small business expo created specifically to celebrate and empower entrepreneurial women of color.
The Expo, which launched in 2018, is back for its second year and promises to deliver even greater impact as a fast-paced, fun, educational and inspiring consumer experience in 4 key cities including Newark, NJ, Philadelphia, PA, Columbia, SC and Atlanta, GA.
This year’s multi-city tour opens April, 13th at the Robert Treat Hotel in Newark, and will feature two keynote speakers including the legendary actress, entrepreneur, philanthropist, and author Vivica A. Fox, who will also be signing copies of her new book “Everyday I’m Hustling,“ and Essence Senior Editor and Author Charreah Jackson who will be signing copies of her new book “Boss Bride: The Powerful Woman’s Playbook for Love & Success.“
Since entrepreneurship is a critical focus for our readers at Media Moxye we wanted to chat with Sistah’s in Business Expo to find out what makes their experience different from other expos and why it’s so successful in attracting women of color. Here’s what we learned from SIBExpo Founder, Aisha Taylor Issah:
- Women of Color are the fasting growing, yet the lowest earning demographic of entrepreneurs in the country. SIBEXPO provides a more affordable opportunity for entrepreneurial women of color to showcase their products and services, thereby helping to close the earning gap.
- Women represent a large segment of the $1 Trillion in spending power held by people of color and are eager to support brands that give them a platform for connection, collaboration, and healing.
- Women of Color have unique life experiences and deeply desire to support a platform where they can learn from industry leaders and entertainment icons of color.
- #BlackGirlMagic and #BlackExcellence are more than just hashtags as evidenced in the live dynamic experiences that SIBEXPO creates as it inspires women of color to tap into their own greatness.
It’s no wonder SIBEXPO is the nation’s fastest-growing platform celebrating and empowering entrepreneurial women of color! And it’s not just for women. 15% of the event’s attendees are men and children who accompany them. So its really an experience the whole family will enjoy.
So we encourage you to support the Sistahs in Business Expo and join the fun.