Kraft Heinz Co. introduced four new soups and four side dishes as part of its ‘O, That’s Good’ product line with Oprah Winfrey.
Winfrey and Kraft Heinz Co. (Nasdaq: KHC), which is headquartered in Pittsburgh and Chicago, worked with chefs on the Mealtime Stories LLC joint venture that was announced back in January. Focuses on refrigerated food that use natural flavors and no artificial ingredients.
That includes mashed potatoes with some cauliflower mixed in and broccoli cheddar soup that has butternut squash instead of some of the cheese, according to Kraft Heinz.
“Refrigerated products are on the rise and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation,” said Kraft Heinz SVP of Marketing, Innovation and Research/Development Nina Barton in a statement.