by Moxye Staff,
Carl Chery, Apple Music’s head of artist curation overseeing hip-hop and R&B programming, is leaving the tech giant, Moxye has learned. According to sources, Chery is headed for a position at Spotify where the streaming service’s RapCaviar playlist is among its most popular destinations.
In this new role, Chery will work closely with Spotify’s hip-hop editors around the world to help scale the genre and develop deeper artist and fan connections. He will be based in the Los Angeles office.
Spotify is poised to take hip hop to the next level on platform and we are excited to have CC join the expanding Shows & Editorial team as Head of Urban Music,” said Nick Holmsten, VP, shows & editorial, in a statement. “His expertise, passion and knowledge of hip hop culture strengthens our commitment to building the genre globally to deliver the best experience for music fans.”‘
A former music journalist who has written for SOHH.com, XXL and BET, Chery joined Apple in 2014 with the company’s acquisition of Beats, serving as the head of hip-hop/R&B programming for iTunes and Apple Music, and spearheaded partnerships with artists including Chance the Rapper, including the Grammy Award-winning album, “Coloring Book.” Cherry’s additional credits include playing a key early role in breaking such artists as Cardi B, Bryson Tiller, Post Malone, Khalid, Daniel Caesar, 6LACK and H.E.R. His move to Spotify helps fill a gap left by former global programming head of hip-hop and curator of the widely popular RapCaviar playlist Tuma Basa’s departure for YouTube last month.
Added Chery: “I’m excited to be joining Spotify as the Head of Urban. I am looking forward to working with the team to continue to push hip hop forward.”
As of January, Spotify claimed 70 million paying subscribers worldwide. The Swedish company went public on April 3 and its market cap is currently valued at $25.5 billion.
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