Kanye’s influence and star power has helped the Adidas brand overthrow Jordan Brand as the number two brand in USA sport footwear. Adidas basketball shoe sales led the way, rising over 40% in the month.
Mike Powell, NPD’s sports industry analyst, said, “This is an achievement I never thought I would see in my lifetime”.
In the last two reported quarters, Adidas’ overall US sales growth went up 41 and 45 percent, while Nike, which has a significantly larger business, saw an increase of 3 percent in one quarter and none in the other.
The leader in the marketplace, Jordan brand owner Nike, dropped from 39 percent of the market share for the first eight months of previous year to 37 percent for the first eight months of 2017.
