by Terry Brock

What’s new?

That phrase is continually asked, because we human beings like the excitement and dopamine rush of something that is different from previous experience.

Embracing what is new is a key to success for entrepreneurs and successful business leaders.

But there is a challenge. We want to hang on to what is known and what we perceive as more reliable. There’s an old saying that goes, “If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.”

The problem with that thinking is that, in a changing world, what got you to the level of success you know now will probably not take you to the level of success you need for the future.

A constantly changing world requires constant upgrades in our learning process and our attitudes. You have to continually add to your mind and skill set.

Successful entrepreneurs know that you have to adapt to new conditions. This helps your business, as your customers also are looking for new products to help them.

Growth and business development opportunities

I’m going through this personally right now. I see great opportunities in the new world of cryptocurrencies. Much is happening with blockchain technology and tools like bitcoin, Dash, Ethereum and other “alt coins.”

The opportunities for growth and business development opportunities are enormous. (I love talking with clients about that in my speaking, writing and coaching — so much so that I’ve created to help show practical applications of blockchain, bitcoin and other cryptocurrencies.)

As I do this with cryptocurrencies, you’ll want to always be on the lookout for “new” in your industry that can benefit your current and new customers.

Embracing “new” often requires giving up some long-cherished beliefs that might not be serving us anymore. This could be very painful. If you’re hanging on to an IBM Selectric typewriter as a means of communication, for example, you are only going to fall further behind.


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