While many of basketball’s brightest young stars will help the NBA make millions with their speculator athletic performances during the playoffs, the league is betting that someone even younger might be just as lucrative when it comes to off-the-court potential.
The league has entered a licensing partnership with the 15-year-old entrepreneur Moziah “Mo” Bridges and his Memphis based company, Mo’s Bows, which manufactures handmade bow and neckties. The agreement, which was initiated by the league, grants Mo’s the rights to manufacture his products with the logos of NBA clubs, for distribution through the company’s online store as well as retail outlets.
“Moziah’s creativity and entrepreneurial spirit are an inspiration, and we are thrilled about the launch of the Mo’s Bows NBA Collection,” said Lisa Piken Koper, NBA Vice President, Global Partnerships. “We are always looking for ways to diversify our merchandise offerings and cater to our fashionable fan base, and couldn’t be more excited that fans will have a fun and unique way to show support for their favorite NBA teams.”