by Moxye Staff
The holidays are typically a rough time for marketers. Whether you love your job or hate it, you probably think about work at some point. While everyone else is dreaming of cranberry sauce and warm fireside chats, watching football with family members from around the country (and pie — can’t forget the pie), you’re in fits because it’s a short week and you have deadlines next week and campaigns aren’t in order (and the only pie you’re thinking about is the kind reserved for stress-eating).You ponder how to deal with your boss’ latest antics. You brainstorm about how you’re going to get the heck out of there.
A small piece of advice for these pros, from one marketer to another: breeeeeaaathe.
1) Be Pro-active get all caught up with email.
First, plan your emails and newsletters in advance. If you’re a B2B marketing and sales, keep in mind people will be away from work Thursday and Friday, if they’re in the U.S. And if you’re a B2C marketer, keep in mind they’ll probably be on mobile much of that time. That means that you’re better off sending a top-of-the-funnel, shareable message (for example, “101 Awesome Marketing Quotes“), and save a more in-depth offer (such as “How to Optimize Email Marketing for Conversions“) for the following week.
In addition, make sure you optimize the little things in your email, such as the plain-text version and image alt text. This is a great way to get more people to click your emails, and it can also boost your lead generation numbers (a pretty good bonus, given how slow the holidays can be for lead gen).
2) Write a holiday blog post or two.
Thanksgiving weekend is a time for feel-good family fun, the aforementioned pie, and plenty of football. Thus, it may be wise to newsjack the holiday and create a post that ties back to your own blog.
For example, as a marketing sale person, I might write a post titled “10 Reasons Inbound Marketing Is Like Pie” (reason #3: People come to you, not the other way around. Pies don’t need to disruptively advertise how good they are. They present themselves well and draw you in.)
3) Schedule social media posts.
Facebook, Twitter, LinkedIn, Google+ — which ones are your biggest channels? Prioritize which of these social platforms to focus on based on how much traffic and interactions you get on each — you’re on a tight schedule, after all.
Once you’ve narrowed down which sites to focus on, plan what information and which offers you want to promote — to have everything in one place and ready to go.
Be sure to align the content you’re promoting with your blog post(s) and email sends to get the most out of each day. Also, it may be best to intersperse lead-gen posts with fun posts related to Thanksgiving.
Expert Tip: Use holiday-specific keywords and hashtags to increase your social presence when it’s feasible to tie your post’s content to it: Thanksgiving, turkeys, pie. Also, utilize events that get a lot of social media love — the Thanksgiving morning parade and pro football games that day, for example — by scheduling posts to launch during that time. Again, make sure to tie it back to your content.
4) Set up your vacation responder!
I’m sure you know how to do this by now, but to help you out (and ensure everyone knows you’re out of the office), here’s a screenshot from Gmail showing how to set it up: