United Airlines is about to test the theory that the best way to lure potential passengers is through their hungry stomachs.

Starting this week, United Airlines-branded food trucks will be roaming New York City and San Francisco.

These food trucks will be on the streets for the next three weeks dishing out free food indigenous to several of the new international destinations United has begun flying to from SFO and EWR, the airline’s largest trans-Pacific and trans-Atlantic hubs respectively.

No one will be required to purchase a ticket on United to sample the food, but, of course, United hopes that the menu items will whet the public’s appetite to visit the destinations the food trucks are promoting.

This week in N.Y.C. the United food truck will be decked out to promote United’s nonstop route from Newark Liberty International Airport to Tel Aviv, Israel on the carrier’s newest addition to its mainline fleet, the Boeing 777-300ER outfitted with the new Polaris international business class. The food on offer at the truck will be rugelach and black & white cookies.

Beginning July 31, the food truck’s focus in New York will turn to Buenos Aires with dulce de leche doughnuts and coconut cream pineapple doughnuts designated as the treats available. United flies nonstop to more cities in South America than any other carrier operating in the New York area — a point that will be underscored during the Buenos Aires food promotion.

Finally, starting Aug. 7, United’s food truck will spotlight Tokyo Japan, with cherry doughnuts and “Yuzu” lemon zest doughnuts on the menu. As the food truck makes its rounds, United staff will be reminding foodies that United is the only U.S.-based carrier serving Asia nonstop from the New York metropolitan region.

Meanwhile out in San Francisco, the food truck will only be promoting the new United route from from San Francisco International to Munich, Germany. The truck will dish out horseshoe almond cookies and apple crumb cake every day.

United Airlines is a unit of United Continental Airlines (NYSE: UAL).


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