Miguel Martinez Shares His Natural Multicultural Line of Grooming Products, Called “That’s Smoooth”

Entrepreneur and Founder of That’s Smoooth, Miguel Martinez

A smooth shaven man is definitely a very atrractive feature and there are so many products on the market, how does one decide what to use? Miguel A. Martinez, a native New Yorker from Harlem of both Cuban and Puerto Rican descent may have just found the answer. He has formulated the ultimate multicultural line of grooming products: That’s Smoooth.

Mr. Martinez’s entrepreneurial drive began as a youth, where he developed the ability to self employ himself by the age of nine. As a result of his sense of style and grooming, instilled strongly in him by his mother and his background as a financial sales and business development professional; he found himself frustrated by the market’s absence of skin healthy shaving products and accessories that worked for people with wavy to curly hair/ or of multi-cultural descent. He took matters into his own hands, and created the That’s Smoooth line of natural and organic based products, and shaving system so that this demographic can shave, every day without fear of razor bumps, irritation, and harmful ingredients.

That’s Smoooth is a complete shaving system, which, includes a specially engineered single blade razor that shaves wavy and curly textured hair at the skin level; while providing a barrier between the skin and the blade, thus eliminating irritation, and preventing ingrown hairs. That’s Smoooth revolutionary anti-aging products repairs the skin barrier and retains moisture twice as fast as competitive shaving products, with no harmful ingredients. Their number one selling beard oil is the perfect combination of Argan, Carrot Seed and Avocado Oils. Making textured beard hair pliable as it conditions the hair and skin, it also adds sheen and luster offering a well groomed appearance, all day long.

Now men and women with wavy to curly textured hair can achieve a clean, razor bump and irritation-free shave that leaves skin smooth, healthy, and youthful looking. Finally, shaving becomes a rich and sensual pleasure that we can look forward to.

That’s Smoooth is available in Whole Foods in NYC and will be coming to Macy’s department stores Winter 2018.


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