by Moxye Staff
Seven-time Grammy Award winner Kendrick Lamar will perform during halftime at the College Football Playoff national championship game in Atlanta on Jan. 8.
This is the first year the CFP title game will include a Super Bowl-style halftime show, though there is one major difference. Lamar’s performance will be from Atlanta’s Centennial Olympic Park. Inside Mercedes-Benz Stadium, where the game will be played, the school bands will perform at halftime.
Lamar’s performance will be part of ESPN’s halftime coverage. ESPN reported the performance is a free, non-ticketed event in the park, just outside Mercedes-Benz Stadium, where the game will be played. Lamar’s performance will be integrated into halftime of ESPN’s telecast of the College Football Playoff National Championship Presented by AT&T.
The 30-year-old Lamar will perform a medley of his hits, ESPN said in an announcement Tuesday. His fourth and most recent studio album, “DAMN,” (Top Dawg Entertainment/Aftermath/Interscope Records) debuted at No. 1 on the Billboard 200 – marking his third time at the top spot – selling north of 603,000 album units and having amassed over 340 million streams. The album garnered seven Grammy Award nominations earlier this month, bringing his total number of career nominations to 29.
The halftime performance is the latest in the ongoing collaboration between ESPN and Interscope Records, in its third consecutive year.
The Zac Brown Band will perform the national anthem at the Jan. 8 game in Atlanta’s $1.5 billion Mercedes-Benz Stadium and will be accompanied by the Atlanta-based gospel choir David Walker & High Praise. Carly Ortega, a 12-year-old Georgia native, will sing the national anthem. Before the anthem, the nation’s colors will be presented by U.S. Marines from Bravo Company, 4th Reconnaissance Battalion, based in Smyrna.
The College Football Playoff matches the No. 1 seed vs. No. 4, and No. 2 vs. No. 3 in semifinal games that rotate annually among the Chick-fil-A Peach Bowl, Goodyear Cotton Bowl, Capital One Orange Bowl, Allstate Sugar Bowl, Rose Bowl Game presented by Northwestern Mutual and PlayStation Fiesta Bowl. This season’s semifinals will take place Jan. 1, at the Rose Bowl Game and the Sugar Bowl.
Pregame, halftime and postgame events will be produced by Michael T. Fiur Productions.
Pregame festivities at Mercedes-Benz Stadium are slated to begin at 7:30 p.m.
The Chainsmokers, Darius Rucker, Jason Derulo, Bebe Rexha, Brett Young, Spencer Ludwig and Lizzo will perform at the game’s concert series AT&T Playoff List Live!, which is slated to he held from Jan. 6 – Jan. 8, in Centennial Olympic Park. Rucker said Georgia has been a great market for him his whole career. “We’re talking even going back to the club days when we would go to clubs in Athens, Atlanta or Columbus,” he said. “It’s been great for us. Georgia for country music, it’s imperative. It’s as important for country music as any other place in the county because Atlanta is there and it has a big radio station.”
Past headliners include Usher, Flo Rida, Eric Paslay, John Mellencamp, Ciara, The Band Perry, Sting and Lenny Kravitz.