Google announced that it has appointed Mzamo Masito as its chief marketing officer for sub-Saharan Africa. Masito joins Google from Vodacom, where he held a senior position. He has an MBA from the Gordon Institute of Business Science (GIBS) as well as a post-graduate diploma from UCT.
He lectures at the AAA School of Advertising and serves on the GIBS advisory board. He previously held senior positions at Nike and Unilever. Masito says he is excited about working for a company that is so committed to Africa and making a difference in people’s lives.
“I spoke to a number of people before joining, and the consistent theme was Google’s humanity,” he adds. “The focus on teamwork, love of its people, and drive to achieve goals – therefore I joined the company. I hope while I am here I can channel my passion for Africa into the work we do.”
Masito joined Google on Monday, 8 January and is based out of the company’s Johannesburg office. He will be leading the SSA marketing team and will aim to sustain its momentum and capitalize on its successes in the region, increase access to the Internet, enhance locally-relevant products and content, and help people take advantage of the opportunities offered by the Internet.