by Moxye Staff
The Super Bowl isn’t for another few days, but Amazon is getting a jump on the big game with the release of a star-studded Super Bowl ad. The commercial imagines a world in which the company’s Alexa assistant has “lost her voice,” leading a frantic Jeff Bezos to seek out replacements in the forms of various celebrities. Cardi B shows up to play her hit song “Bodak Yellow,” instead of the requested country music.
If you’ve been keeping up with the rapper Cardi B, otherwise known as Edgewater resident Belcalis Almanzar, you know she’s been having a pretty good year.
Cardi, 25, who hails from the Bronx, shot to fame in the last few months with her No. 1 hit song “Bodak Yellow (Money Moves)”. Her current hits include “Bartier Cardi” and featured spots on the G-Eazy song “No Limit” and “MotorSport” with Migos and Nicki Minaj. Earlier this month, she tied a record held by the Beatles and Ashanti after her first three hit songs made it to the top 10 of the Billboard Hot 100 at the same time.
Now, Cardi, who received two Grammy nominations this year, is one of the stars of Amazon’s Super Bowl commercial, teased last week and unveiled Wednesday.
Alexa, the brand’s personal digital assistant, has “lost” her voice. Amazon CEO Jeff Bezos is beside himself. Cardi is one of several celebrities to come to the rescue and step in for Alexa. She lends her signature Bronx accent to the commercial alongside Australian actress Rebel Wilson, British celebrity chef Gordon Ramsay and Welsh actor Anthony Hopkins.
A query comes in: “Alexa, how far is Mars?”
Cardi’s reply, after sounding an “okkur!” alert: “Well how am I supposed to know? I never been there. This guy wanna go to Mars! Heh heh. For what? Heh heh. There’s not even awxygen there!”
And when someone asks Alexa to play country music, all Cardi will play is “Bodak Yellow,” or nothing.
Cardi joins a long list of celebrities on tap for the 2018 Super Bowl commercials, including Matt Damon, Tiffany Haddish, Bill Hader, Mendham’s Peter Dinklage, Morgan Freeman and Asbury Park’s Danny DeVito.