Atlanta’s Jerri L. DeVard is joining the board of directors of Under Armour Inc.

The Baltimore-based footwear, apparel and sporting equipment maker said April 13 that DeVard will be considered to election to its board as part of the company’s slate of director nominees at the 2017 annual meeting of stockholders on May 31.

DeVard is a graduate of Spelman College, where she also recently served as a member of the Board of Trustees from 2005 to 2014. She received her MBA from the Atlanta University Graduate School of Business.

Under Armour noted that DeVard has more than 30 years of extensive marketing and leadership experience at large global brands. Most recently, she served as chief marketing officer of The ADT Corp., a leading provider of home and business security services. Prior to that, she was principal of DeVard Marketing Group, a firm specializing in advertising, branding, communications, as well as traditional, digital, and multicultural marketing strategies. She also served as executive vice president of marketing for Nokia. Additionally, she held senior marketing roles at Verizon Communications, Citibank, Revlon, Harrah’s Entertainment, the NFL’s Minnesota Vikings and the Pillsbury Co.

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“We are thrilled that Jerri DeVard has agreed to stand for election to our Board of Directors,” said Kevin Plank, Under Armour’s chairman and CEO, said in a statement. “Jerri’s in-depth marketing, leadership and corporate board experience across such a wide variety of global brands should serve as an invaluable asset to our board of directors as we continue to expand globally, deliver breakthrough innovations and find new ways to connect with consumers around the world.”

“It has been inspiring to watch Under Armour grow and tell its story to athletes everywhere,” DeVard said in a statement. “I have been an avid consumer of Under Armour products for many years and have always admired the passion that fuels the Brand, as well as its focus on innovation and technology. I am honored to be nominated to the Under Armour board of directors, and I look forward to working with the team as it writes the next chapter of that story.”

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